COMHAIRLE CONTAE ÁTHA CLIATH THEAS
SOUTH DUBLIN COUNTY COUNCIL

MEETING OF SOUTH DUBLIN COUNTY COUNCIL

Monday, October 11, 2021

QUESTION NO. 33

QUESTION: Councillor F. Timmons

To ask the Chief Executive for an update report on Digital Notice Boards in key strategic places in our Villages and to outline what form these will be and where they will be located and when they may happen?

REPLY:

With advances in technology, increasing demand for customer communication, as well as enhanced service delivery, South Dublin County Council sought to respond to these challenges by developing an updated and modern policy position on outdoor advertising, which was adopted as a variation to the South Dublin County Development Plan in 2019.

In developing a new outdoor advertising strategy for the county, it was intended at that time that South Dublin County Council would explore the potential for the development of a network of digital signage across the county, including in its villages and urban areas, which would enable the Local Authority to communicate with the citizens of the county in relation to services being delivered. As part of this process, it was intended to trial the development of a new digital sign in the Tallaght area and the Council subsequently engaged the services of a specialist consultant to investigate the opportunities around a new digital out-of-home advertising site positioned outside Tallaght Stadium. Whilst initial work was undertaken, this proposal was delayed due to the impact of the Covid-19 pandemic on the advertising and sponsorship industry.

Once the digital structure in Tallaght has been advanced and the out-of-home advertising industry has recovered from the impact of Covid-19, South Dublin County Council will then re-examine advancing the development of a network of digital communication signs in its villages and urban areas. At this stage, the potential locations of such structures, as well as their form, size and appearance would be considered and assessed.