COMHAIRLE CONTAE ÁTHA CLIATH THEAS
SOUTH DUBLIN COUNTY COUNCIL

MEETING OF ECONOMIC DEVELOPMENT, ENTERPRISE AND TOURISM SPC

Wednesday, July 08, 2015

HEADED ITEM NO.2

HEADED ITEM: T. Shanahan

The expanded Tourism implementation group met 28th May to consider a programme for implementation of the tourism Strategy. Key immediate action areas were agreed as below

• Festival development
• Signage and Access
• County Marketing

Research is underway to present papers to the Group for feedback and development during July/August.

Festival development:

• Inventory of current events/festivals in County/nearby
• Identify calendar gaps and under-used/available facilities
• Research on theme/festival gaps, potential festival/event ideas for discussion
• Capitalise on outdoors positioning and selling points of river and mountains,parks

Signage and Access:

• Review feedback and new actions from Tallaght Signage
• Agree criteria for rollout further
• Action plan for development of Heritage Walks in area
• Scoping of Airport or County Shuttle – possibly through Chamber

County Marketing:

• Draft a paper for discussion and development of a tender brief – marketing strategy and action plan to promote County as a visitor and investment/business destination
• Scope options for the extent of commissioning - eg. Contract a service for 18mth to develop and implement, develop only, will service include design of website(s), collaterals etc

                                                                         _____________

Product Development:

Tourism Strategy Flagship: Dublin Mountains

• Dublin Mountains Flagship Steering Group established and MOA signed with Coillte
• Tender for feasibility study and masterplan for flagship on etenders – closing date July 24th.

Clondalkin Round Tower Centre:

• Enabling Works ongoing onsite
• Research ongoing on interpretative content for centre
• Work on catering tender  ongoing – subject to technical issues re enabling

Trails:

• Heritage Group preparing Work Plan for Tallaght Walks enhancements following site visits in June
• Research ongoing for a County Rebellion Trail
• Negotiation on progression of Slade Heritage Trail ongoing
• Letters issued to other LAs inviting re-formation of Liffey Valley Advisory Cttee for product development
• Summer of Heritage Events

Marketing:

Grow Dublin:

• Plenary sessions of Grow Dublin Working Groups – Funding, Branding, Transport/Access, Visitor Experience on July 6th – actions being developed
• SDCC Tourism staff have been attending social media workshops for Tourism in May/June.
• Collation of all printed tourism related brochures and collateral ongoing, trial locations for stands identified and stands being sourced
• Shoots to enhance tourism related image bank ongoing through summer
• Development of Travel Writers session for Red Line