COMHAIRLE CONTAE ÁTHA CLIATH THEAS
SOUTH DUBLIN COUNTY COUNCIL
MEETING OF SOUTH DUBLIN COUNTY COUNCIL
Monday, October 13, 2014
QUESTION NO. 36
QUESTION: Councillor D. Richardson
To ask the Chief Executive for a report on the Pure project (protecting upland and rural environment) and will this project continue?
REPLY:
The PURE - Protecting Uplands and Rural Environments project is a regional initiative which incorporates local authorities including; Wicklow County Council, Dun Laoghaire Rathdown County Council and South Dublin County Council as well as Coillte, National Parks & Wildlife Service, and a number of non-statutory organisations represented by the Wicklow Uplands Council with the aim of haltingincidents of small scale illegal dumping/fly-tipping.
The PURE project remove rubbish from varying degrees of indiscriminate acts of illegal dumping in the mountain areas, from a single black bag left on a road side, to tonnes of illegally dumped rubbish in a forest.
PURE Statistics – Complaints/Reports, Collections, Tonnage
| Description | 2014* | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | TOTAL |
| Complaints/Reports[1] | 642 | 1065 | 859 | 935 | 920 | 952 | 911 | 934 | 0 | 7218 |
| Pure Collections[2] | 539 | 796 | 941 | 999 | 938 | 986 | 992 | 730 | 0 | 6921 |
| Tonnage[3] | 123 | 215 | 231 | 295 | 282 | 344 | 437 | 360 | 26 | 2312 |
In conjunction with removing illegal dumping in the Dublin and Wicklow mountains PURE have a stong communications and awareness programme.
- Anti litter Signage -Pure signs have been erected in a number of Wicklow/Dublin upland areas
- Advertising Campaign - Radio Adverts – and co-ordination of suitable media platforms – web, social media, print and radio
- ‘The PURE Mile’ is an environmental initiative of PURE Project which aims to foster a greater appreciation and awareness of our country roadscapes by rewarding and acknowledging local community efforts. Glenasmole have entered the PURE Mile competition this year.
- Pure Animation is a two week environmental/animation training programme that introduces participants to environmental themes related to the Pure Project, – illegal dumping, fly-tipping, litter, recycling, pollution, etc. through the medium of stop motion animation.
South Dublin County Council plan to continue to be part of the PURE partnership.