COMHAIRLE CONTAE ÁTHA CLIATH THEAS
SOUTH DUBLIN COUNTY COUNCIL

south dublin county council crest

MEETING OF SOUTH DUBLIN COUNTY COUNCIL

Monday, September 08, 2008

QUESTION NO. 8

QUESTION: Councillor C. King

To ask the manager, to provide the full cost of the re-branding of SDCC including consultant costs and can he make a statement on the matter?

REPLY:

The following is an extract from the Budget 2008 report adopted by the Council:

“Council Branding: SDCC is currently undertaking a review of its image and whether the Council’s community leadership profile as a progressive, modern and dynamic Local Authority is adequately represented by the logo / coat of arms developed in 1994 on the setting up of our new county. Proposals will be presented to the members in January 2008 and provision is made for a revenue contribution to capital in the sum of €100,000 towards the high initial costs involved in establishing a fresh identity and profile for SDCC in 2008.”

Zinc Design Consultants were engaged following a public tendering process to assist the Council with this project and our new corporate logo was approved by the Council in February 2008. To date, the consultants have been paid a total of €45,234 for development work and advice.

There has been further expenditure on replacement of 14 year old banners in the concourse of County Hall and on other promotional materials which would have to have been spent whether the re-branding exercise took place or not.

Tenders for new signage for County Hall, Clondalkin Civic Centre and other Council buildings such as depots, libraries etc have recently been received and are currently being examined. New signage will be implemented over the coming years on a prioritised basis and much of this will consist of normal replacement to ensure the clear and consistent identification to our citizens and customers of all our service locations

An audit of Council vehicles is currently underway to assess which will be fully converted to the new livery and this will be phased in over a period. Older / less prominent vehicles will simply be fitted with a stick-on logo but will not be resprayed. All new vehicles will be delivered in the new livery as part of the tender specification for their procurement.